Who am I?
Hi! I’m Charlotte Fraser - a Music Marketing and Audience Development Manager, content creator, and photographer with a passion for crafting meaningful digital experiences.
With over 10 years’ experience across the digital and creative landscape, I’ve worked in a variety of sectors and found my home in the music industry. My experience spans everything from working directly with artists to leading digital marketing for a wide range of label clients and their entire rosters. I specialise in digital marketing and audience development, blending storytelling with data-led strategy to build engaged audiences and deliver impactful campaigns.
Alongside the creative, I bring a strong focus on project and account management, ensuring seamless execution while building trusted relationships with clients and teams. I’ve had the pleasure of working on high-profile campaigns for artists including AURORA, Blur, Pixies, and more.
From building engaged communities to creating impactful content strategies that drive results, I thrive on bringing creative visions to life.
My approach is hands-on and collaborative. I believe in. the power of storytelling and data-driven strategies to connect clients with their audiences in meaningful ways.
Whether I’m curating engaging content, optimising social channels, or capturing the perfect moment behind the lens, my goal is always the same: to deliver authentic and impactful digital experiences for my clients, and their audiences alike.
I'm always open to new opportunities to collaborate with dynamic teams that share my passion for creativity, strategy, and the music industry!